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About us

Uptown E Store at Olympia 2016


Uptown E Store was launched in November 2014 and is the brainchild of eventing partnership Rachel Wakefield and Michael Wynne. The couple are familiar faces within the equine community, known widely for their high-end business Uptown Eventing.   A business which continues to source the crème de la crème of horses for top international riders.

In 2016 no less than five Uptown Sourced horses were nominated for the Australian, Swedish, Japanese and American Rio Olympic teams. This follows the successes of the 2012 London Olympics where five Uptown sourced horses were selected to compete, including the two British Eventing Team Silver Medal Winners ridden by Mary King and William Fox-Pitt. This was a huge honour to the business and down to the breadth of contacts and experience that Uptown Eventing has developed over the years.

As professional riders (eventing and show jumping), Michael and Rachel understand the need for high performance kit, which looks great and is functional and stylish to wear. They also know that many professional and amateur riders, owners and spectators have busy lives and need access to the latest products, at the click of a button. With this concept in mind, their new venture, Uptown E Store, branches into leisure & competition riding clothing and gift retail. Rachel and Michael’s aim is to supply the best equestrian kit, accessories, gift and homeware that the market has to offer.

Rachel has a love of fashion and personally collates the collections herself, which have an international feel, with the very best of British, European, American and Canadian brands. Her attention to detail, knowledge of performance fabrics and design, eye for new trends and fashion centric style sets Uptown E Store apart from more traditional retailers. The couples witty sense of humour come into play with their collections of high end giftware, featuring brands that also grace the shelves of top London department stores.  Now all easily accessible from Uptown E Store, with excellent and personal customer service and product guidance.


Hickstead June

Rachel receives her first prize award for best stand at Hickstead Derby Meeting 2017

Since 2016 the Uptown ‘Pop up Shop’ has continued to develop, visiting shows and giving customers the chance to try on and see products ‘in the flesh’ but also meet Rachel and Michel in person, over a chat and a glass of fizz from their now very well-known bar!

                  Bettina Hoy  #loveuptown  Parkfield Breeding #loveuptown  Laura Collett #loveuptown Harry Meade #loveuptown

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